JLR’s supply chain aims to deliver the unrivalled customer experience their discerning clients expect, within an industry that provides highly complex and discreet products at volume. To this end, e2open Supply Planning serves as the Brain that enables JLR to plan, optimize, execute, and respond as a network to optimize the business plan and deliver on customer order promises. Join James DeHavillande as he discusses the challenges and complexity of supply planning in the automotive industry and provides an overview of JLR’s journey and path to value for delivery.